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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

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FamescoopOuterwear Notch, Shawl or Funnel: What a Coat's Collar Does to an Outfit Explainer · 4 min · 3 pieces Cover story · Outerwear Notch, Shawl or Funnel: What a Coat's Collar Does to an Outfit Two coats with the same cut and cloth can look completely different because of the collar. It is the part closest to your face, the part a scarf has to live… Get the look Budgetboohoo Dames Jasje Met Sjaalkraag In Wollen Look | Creme | Maat: 40€41.60 Step upWool Blend Coat with Shirt Collar€339.95 SplurgeMarciano Lange Jas Van Wolmix€450 Read the story →

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FamescoopOuterwear Notch, Shawl or Funnel: What a Coat's Collar Does to an Outfit Explainer · 4 min · 3 pieces Outerwear · Explainer · 4 min Notch, Shawl or Funnel: What a Coat's Collar Does to an Outfit Two coats with the same cut and cloth can look completely different because of the collar. It is the part closest to your face, the part a scarf has to live with, and the part…
02 Shoes & Sneakers · Tool Court, Runner or Slim: What a Sneaker's Family Does to Your Outfit Nearly every low-top sneaker belongs to one of three families, and each carries a different attitude into an… 4 min 3 pieces 03 Street Style · Explainer Draped, Looped or Parisian: What a Scarf's Tie Does to a Coat The same scarf can look like three different outfits depending on how it is tied. This piece explains the… 5 min 3 pieces 04 Red Carpet · Tool Black, Emerald or Champagne: What an Evening Dress's Colour Does to a Look Colour is the first thing an evening look is read as, so choose one lead colour and keep everything else… 3 min 3 pieces 05 Watches & Jewellery · Explainer Huggie, Mid or Statement: What a Hoop's Diameter Does to an Outfit A hoop earring draws a circle next to your face, and its diameter decides whether that circle is a quiet… 5 min 06 Eyewear · Explainer Full-Rim, Half-Rim or Rimless: What a Frame's Rim Does to an Outfit Most advice about sunglasses is about shape and colour, but how much rim sits around the lens changes an… 5 min

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01 Court, Runner or Slim: What a Sneaker's Family Does to Your Outfit Nearly every low-top sneaker belongs to one of three families, and each carries a different attitude into an… Start → 02 Black, Emerald or Champagne: What an Evening Dress's Colour Does to a Look Colour is the first thing an evening look is read as, so choose one lead colour and keep everything else… Start → 03 Which Colours Sit Next to Your Jeans: A Denim Palette Builder Most people treat jeans as the neutral part of an outfit, but denim is a blue, and blue behaves like any… Start → 04 Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress An invitation that says "black tie" or "cocktail" is asking for three things: how long the dress is, what it… Start → 05 Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit Inside the arm of every pair of sunglasses are numbers like 54-18-140, and the first one, the lens width in… Start → 06 Staggered Hems: How Far Apart Should Your Layers Sit? Two hems that almost match look like a mistake; two that sit clearly apart look planned. This piece explains… Start →

The Edit

The pieces our stories come back to most.

Sweet spot€99.99
Tommy Hilfiger - Leather Mix Court Sneakers
Leather upper · Low top · White
from “Leather, Suede or Canvas: What a Sneaker's Upper Does to an Outfit” Schuurman Schoenen
Sweet spot€49.97
100% Cotton Jeans - BLACK - 32
100% cotton · Black · Denim
from “Rigid, Blend or Stretch: What Denim Fabric Does to a Jean's Shape” Desigual
Splurge€260
Helene Echt Leren Bucket Bag
Bucket · Brown · Cow leather
from “Hobo, Bucket or Tote: What a Bag's Outline Does to an Outfit” Guess
Round€46.70
Casio Heren Horloge 42mm MTP-1290D-1A2
Round case · 42 mm · Steel bracelet
from “Round, Square or Rectangle: What a Watch Case Shape Does to an Outfit” Watch2Day
Budget€41.60
boohoo Dames Jasje Met Sjaalkraag In Wollen Look | Creme | Maat: 40
Shawl collar · Wool-look · Cream
from “Notch, Shawl or Funnel: What a Coat's Collar Does to an Outfit” Boohoo
Splurge€450
Marciano Lange Jas Van Wolmix
Long cut · 62% wool · Beige
from “Notch, Shawl or Funnel: What a Coat's Collar Does to an Outfit” Guess

Contents

BagsIt-bags and the everyday ones that copy them. 8 DenimCuts, washes and how stars wear them. 8 EyewearSunglasses shapes and who wears them best. 8 OuterwearTrench coats, leather jackets and blazers. 9 Red CarpetPremieres, galas and award-season looks. 9 Shoes & SneakersFrom loafers to the sneaker of the season. 9 Street StyleOff-duty outfits and airport looks. 9 Watches & JewelleryWatches, hoops and the finishing touches. 8

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.