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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

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FamescoopEyewear Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit Tool · 4 min · 3 pieces Cover story · Eyewear Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit Inside the arm of every pair of sunglasses are numbers like 54-18-140, and the first one, the lens width in millimetres, decides how much of the picture the… Get the look BudgetGant GA8061 56V 51 Unisex Zonnebril 51x21x140€44.50 Sweet spotTommy Hilfiger TH-1391S-QRI Zonnebril Heren ø 54 mm€77.26 SplurgeEmporio Armani Zonnebril Dames EA2070 32194Z 59 Maat 59mm€99.95 Read the story →

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FamescoopWatches & Jewellery Batons, Roman or Arabic: What a Watch's Numerals Do to an Outfit Explainer · 4 min Watches & Jewellery · Explainer · 4 min Batons, Roman or Arabic: What a Watch's Numerals Do to an Outfit A watch dial tells you the time and how formal the watch is meant to be. Batons are the neutral choice, Roman numerals lean dressy, and Arabic numerals lean practical and casual…
02 Eyewear · Tool Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit Inside the arm of every pair of sunglasses are numbers like 54-18-140, and the first one, the lens width in… 4 min 3 pieces 03 Denim · Explainer Rigid, Blend or Stretch: What Denim Fabric Does to a Jean's Shape Two pairs of jeans with the same cut can look very different by the afternoon, and the reason is the fabric… 4 min 3 pieces 04 Bags · Explainer Hobo, Bucket or Tote: What a Bag's Outline Does to an Outfit A bag is a shape at your hip, and it either repeats the lines in your outfit or breaks them. A hobo is a soft… 3 min 3 pieces 05 Outerwear · Explainer Narrow, Medium or Wide: What a Puffer's Quilting Does to an Outfit The most visible detail on a puffer isn't its colour, it's how wide the quilted rows are. Narrow rows keep… 4 min 3 pieces 06 Shoes & Sneakers · Explainer Penny, Tassel or Horsebit: What a Loafer's Detail Does to an Outfit A loafer is a simple shape, so the small detail across the front decides the mood: a penny strap stays quiet… 4 min 3 pieces

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Put in your face shape, your height or the dress code, and get a shape, a cut or an outfit.

01 Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit Inside the arm of every pair of sunglasses are numbers like 54-18-140, and the first one, the lens width in… Start → 02 Staggered Hems: How Far Apart Should Your Layers Sit? Two hems that almost match look like a mistake; two that sit clearly apart look planned. This piece explains… Start → 03 Stiletto, Kitten or Block: What an Evening Heel Does to a Dress The heel you choose changes how an evening dress hangs. A stiletto, a kitten heel and a block heel each give… Start → 04 The Quiet Watch: Why Case Size, Dial and Strap Decide the Look A good watch looks like part of the outfit, not a gadget on top of it. The difference is rarely price. It… Start → 05 Which Sunglasses Shape Suits Your Face: Contrast, Width and a Try-On Most advice on the right sunglasses comes down to one idea: set a frame against the lines already in your… Start → 06 Tonal Dressing: Why One Colour in Three Shades Looks Considered The outfits that look most considered in street-style galleries are often the ones with the fewest colours… Start →

The Edit

The pieces our stories come back to most.

Sweet spot€49.97
100% Cotton Jeans - BLACK - 32
100% cotton · Black · Denim
from “Rigid, Blend or Stretch: What Denim Fabric Does to a Jean's Shape” Desigual
Splurge€260
Helene Echt Leren Bucket Bag
Bucket · Brown · Cow leather
from “Hobo, Bucket or Tote: What a Bag's Outline Does to an Outfit” Guess
Round€46.70
Casio Heren Horloge 42mm MTP-1290D-1A2
Round case · 42 mm · Steel bracelet
from “Round, Square or Rectangle: What a Watch Case Shape Does to an Outfit” Watch2Day
Splurge€99.95
Emporio Armani Zonnebril Dames EA2070 32194Z 59 Maat 59mm
59 mm lens · Large range · Statement scale
from “Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit” Watch2Day
Budget€44.50
Gant GA8061 56V 51 Unisex Zonnebril 51x21x140
51 mm lens · 21 mm bridge · Small range
from “Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit” Watch2Day
Sweet spot€77.26
Tommy Hilfiger TH-1391S-QRI Zonnebril Heren ø 54 mm
54 mm lens · Medium range · Everyday size
from “Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit” Watch2Day

Contents

BagsIt-bags and the everyday ones that copy them. 6 DenimCuts, washes and how stars wear them. 6 EyewearSunglasses shapes and who wears them best. 6 OuterwearTrench coats, leather jackets and blazers. 6 Red CarpetPremieres, galas and award-season looks. 6 Shoes & SneakersFrom loafers to the sneaker of the season. 6 Street StyleOff-duty outfits and airport looks. 6 Watches & JewelleryWatches, hoops and the finishing touches. 6

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.