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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

Read the stories Shop the edit
FamescoopBags Where Are You Going? A Bag Picker for the Dress Code and the Day Tool · 4 min · 3 pieces Cover story · Bags Where Are You Going? A Bag Picker for the Dress Code and the Day A bag has two limits. The dress code sets a ceiling on how big it can look, and what you carry sets a floor on how small it can be. Pick an occasion, tick what… Get the look BudgetLeren Crossbody Tas - Schoudertas Dames - Dagelijks Gebruik - Zachte Constructie - Klein Formaat - Bruin€93.73 Sweet spotRoyal Saro Leren Shopper Dames – Echt Leer – Handtas met Ritsvak – Werktas – Beige€165 SplurgeSchoudertas Leer - Handtas Dames - Dagelijks Gebruik - Handgemaakt in Florence - 20x16x14 cm - Taupe€280.80 Read the story →

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FamescoopBags Where Are You Going? A Bag Picker for the Dress Code and the Day Tool · 4 min · 3 pieces Bags · Tool · 4 min Where Are You Going? A Bag Picker for the Dress Code and the Day A bag has two limits. The dress code sets a ceiling on how big it can look, and what you carry sets a floor on how small it can be. Pick an occasion, tick what has to fit, and the…
02 Outerwear · Explainer Notch, Shawl or Funnel: What a Coat's Collar Does to an Outfit Two coats with the same cut and cloth can look completely different because of the collar. It is the part… 4 min 3 pieces 03 Shoes & Sneakers · Tool Court, Runner or Slim: What a Sneaker's Family Does to Your Outfit Nearly every low-top sneaker belongs to one of three families, and each carries a different attitude into an… 4 min 3 pieces 04 Street Style · Explainer Draped, Looped or Parisian: What a Scarf's Tie Does to a Coat The same scarf can look like three different outfits depending on how it is tied. This piece explains the… 5 min 3 pieces 05 Red Carpet · Tool Black, Emerald or Champagne: What an Evening Dress's Colour Does to a Look Colour is the first thing an evening look is read as, so choose one lead colour and keep everything else… 3 min 3 pieces 06 Watches & Jewellery · Explainer Huggie, Mid or Statement: What a Hoop's Diameter Does to an Outfit A hoop earring draws a circle next to your face, and its diameter decides whether that circle is a quiet… 5 min

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Put in your face shape, your height or the dress code, and get a shape, a cut or an outfit.

01 Where Are You Going? A Bag Picker for the Dress Code and the Day A bag has two limits. The dress code sets a ceiling on how big it can look, and what you carry sets a floor… Start → 02 Court, Runner or Slim: What a Sneaker's Family Does to Your Outfit Nearly every low-top sneaker belongs to one of three families, and each carries a different attitude into an… Start → 03 Black, Emerald or Champagne: What an Evening Dress's Colour Does to a Look Colour is the first thing an evening look is read as, so choose one lead colour and keep everything else… Start → 04 Which Colours Sit Next to Your Jeans: A Denim Palette Builder Most people treat jeans as the neutral part of an outfit, but denim is a blue, and blue behaves like any… Start → 05 Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress An invitation that says "black tie" or "cocktail" is asking for three things: how long the dress is, what it… Start → 06 Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit Inside the arm of every pair of sunglasses are numbers like 54-18-140, and the first one, the lens width in… Start →

The Edit

The pieces our stories come back to most.

Sweet spot€99.99
Tommy Hilfiger - Leather Mix Court Sneakers
Leather upper · Low top · White
from “Leather, Suede or Canvas: What a Sneaker's Upper Does to an Outfit” Schuurman Schoenen
Sweet spot€49.97
100% Cotton Jeans - BLACK - 32
100% cotton · Black · Denim
from “Rigid, Blend or Stretch: What Denim Fabric Does to a Jean's Shape” Desigual
Splurge€260
Helene Echt Leren Bucket Bag
Bucket · Brown · Cow leather
from “Hobo, Bucket or Tote: What a Bag's Outline Does to an Outfit” Guess
Round€46.70
Casio Heren Horloge 42mm MTP-1290D-1A2
Round case · 42 mm · Steel bracelet
from “Round, Square or Rectangle: What a Watch Case Shape Does to an Outfit” Watch2Day
Sweet spot€165
Royal Saro Leren Shopper Dames – Echt Leer – Handtas met Ritsvak – Werktas – Beige
100% leather · Exterior zip pocket · Long handles
from “Where Are You Going? A Bag Picker for the Dress Code and the Day” bol.com
Splurge€280.80
Schoudertas Leer - Handtas Dames - Dagelijks Gebruik - Handgemaakt in Florence - 20x16x14 cm - Taupe
Leather · 20 x 16 x 14 cm · Taupe
from “Where Are You Going? A Bag Picker for the Dress Code and the Day” bol.com

Contents

BagsIt-bags and the everyday ones that copy them. 9 DenimCuts, washes and how stars wear them. 8 EyewearSunglasses shapes and who wears them best. 8 OuterwearTrench coats, leather jackets and blazers. 9 Red CarpetPremieres, galas and award-season looks. 9 Shoes & SneakersFrom loafers to the sneaker of the season. 9 Street StyleOff-duty outfits and airport looks. 9 Watches & JewelleryWatches, hoops and the finishing touches. 8

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.