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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

Read the stories Shop the edit
FamescoopBags Soft or Structured: What a Bag's Shape Does to an Outfit Explainer · 4 min · 3 pieces Cover story · Bags Soft or Structured: What a Bag's Shape Does to an Outfit A bag is the one piece of an outfit that hangs away from you and keeps catching the eye. Its shape behaviour decides what it says: a structured bag holds its… Get the look Budgetboohoo Dames Oversized kunstsuede schoudertas | Zwart€20.40 Sweet spotTheodora Bucket Bag€95 SplurgeHelene Echt Leren Bucket Bag€260 Read the story →

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FamescoopBags Soft or Structured: What a Bag's Shape Does to an Outfit Explainer · 4 min · 3 pieces Bags · Explainer · 4 min Soft or Structured: What a Bag's Shape Does to an Outfit A bag is the one piece of an outfit that hangs away from you and keeps catching the eye. Its shape behaviour decides what it says: a structured bag holds its outline, a soft one…
02 Outerwear · Explainer How a Blazer Should Fit: Shoulder, Hem and Sleeve, Explained A blazer looks sharp, relaxed or borrowed depending on three things: where the shoulder seam lands, where the… 4 min 3 pieces 03 Shoes & Sneakers · Explainer Flat, Low Heel or Pump: How Ballet Flats Change an Outfit A ballet flat can look sharp or sleepy, and the label has little to do with it. Four choices decide it: how… 4 min 3 pieces 04 Street Style · Explainer The Third Piece: How One Overshirt Finishes a Tee-and-Trousers Outfit A tee and trousers is a complete outfit, and it can still look unfinished. The fix stylists call the third… 4 min 3 pieces 05 Red Carpet · Explainer Halter, One-Shoulder or Strapless: What a Neckline Does to an Evening Look A neckline is the first decision in an evening look, and it sets every decision after it. Halter lines run up… 4 min 3 pieces 06 Watches & Jewellery · Tool The Quiet Watch: Why Case Size, Dial and Strap Decide the Look A good watch looks like part of the outfit, not a gadget on top of it. The difference is rarely price. It… 4 min 3 pieces

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Put in your face shape, your height or the dress code, and get a shape, a cut or an outfit.

01 The Quiet Watch: Why Case Size, Dial and Strap Decide the Look A good watch looks like part of the outfit, not a gadget on top of it. The difference is rarely price. It… Start → 02 Which Sunglasses Shape Suits Your Face: Contrast, Width and a Try-On Most advice on the right sunglasses comes down to one idea: set a frame against the lines already in your… Start → 03 Tonal Dressing: Why One Colour in Three Shades Looks Considered The outfits that look most considered in street-style galleries are often the ones with the fewest colours… Start → 04 What Black Tie and Cocktail Really Mean: A Dress Code Decoder Every dress code on an invitation is a short instruction about four things: hem length, fabric, shoes and… Start →

The Edit

The pieces our stories come back to most.

Budget€20.40
boohoo Dames Oversized kunstsuede schoudertas | Zwart
Soft, slouchy shape · Suede-look finish · Black
from “Soft or Structured: What a Bag's Shape Does to an Outfit” Boohoo
Splurge€260
Helene Echt Leren Bucket Bag
Bucket shape · Cow leather · Brown
from “Soft or Structured: What a Bag's Shape Does to an Outfit” Guess
Sweet spot€95
Theodora Bucket Bag
Bucket shape · Brown · Polyurethane
from “Soft or Structured: What a Bag's Shape Does to an Outfit” Guess
Budget€25.60
Dames Boohoo Basics Geweven Enkelrijige Getailleerde Colbert | Zwart | Maat: 38
Fitted cut · Single-breasted · Stretch fabric
from “How a Blazer Should Fit: Shoulder, Hem and Sleeve, Explained” Boohoo
Splurge€450
Blazer Met Enkele Rij Knopen
Single-breasted · Black · Button front
from “How a Blazer Should Fit: Shoulder, Hem and Sleeve, Explained” Guess
Sweet spot€140
Enkelsluitend Colbert
Single-breasted · White · Polyester-elastane
from “How a Blazer Should Fit: Shoulder, Hem and Sleeve, Explained” Guess

Contents

BagsIt-bags and the everyday ones that copy them. 2 DenimCuts, washes and how stars wear them. 1 EyewearSunglasses shapes and who wears them best. 1 OuterwearTrench coats, leather jackets and blazers. 2 Red CarpetPremieres, galas and award-season looks. 2 Shoes & SneakersFrom loafers to the sneaker of the season. 2 Street StyleOff-duty outfits and airport looks. 2 Watches & JewelleryWatches, hoops and the finishing touches. 1

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.