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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

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FamescoopOuterwear Narrow, Medium or Wide: What a Puffer's Quilting Does to an Outfit Explainer · 4 min · 3 pieces Cover story · Outerwear Narrow, Medium or Wide: What a Puffer's Quilting Does to an Outfit The most visible detail on a puffer isn't its colour, it's how wide the quilted rows are. Narrow rows keep the edge of the jacket sleek, wide rows turn it into… Get the look Budgetboohoo Dames Getextureerde Puffer Jas | Steen | Maat: 38€34.50 Sweet spotDoudounes Guess CROPPED PUFFER JACKET€149 SplurgePatagonia Down Sweater Donsjas Dames Blauw€259.95 Read the story →

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FamescoopOuterwear Narrow, Medium or Wide: What a Puffer's Quilting Does to an Outfit Explainer · 4 min · 3 pieces Outerwear · Explainer · 4 min Narrow, Medium or Wide: What a Puffer's Quilting Does to an Outfit The most visible detail on a puffer isn't its colour, it's how wide the quilted rows are. Narrow rows keep the edge of the jacket sleek, wide rows turn it into big, rounded…
02 Shoes & Sneakers · Explainer Penny, Tassel or Horsebit: What a Loafer's Detail Does to an Outfit A loafer is a simple shape, so the small detail across the front decides the mood: a penny strap stays quiet… 4 min 3 pieces 03 Street Style · Tool Staggered Hems: How Far Apart Should Your Layers Sit? Two hems that almost match look like a mistake; two that sit clearly apart look planned. This piece explains… 3 min 04 Red Carpet · Explainer Column, A-Line or Ball: What an Evening Skirt's Shape Does to a Dress Most of an evening dress's outline is the skirt. A column falls straight, an A-line widens from the waist and… 4 min 3 pieces 05 Watches & Jewellery · Explainer Silver, Gold or Two-Tone: What a Watch's Metal Does to an Outfit The metal of a watch is a small, quiet colour that you see every time your cuff slides back. Silver is the… 4 min 3 pieces 06 Eyewear · Explainer Round, Square, Aviator or Cat-Eye: What a Sunglass Shape Does to an Outfit A sunglass frame is a line in an outfit, just like a lapel or a hem. This piece looks at four classic shapes… 4 min 3 pieces

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01 Staggered Hems: How Far Apart Should Your Layers Sit? Two hems that almost match look like a mistake; two that sit clearly apart look planned. This piece explains… Start → 02 Stiletto, Kitten or Block: What an Evening Heel Does to a Dress The heel you choose changes how an evening dress hangs. A stiletto, a kitten heel and a block heel each give… Start → 03 The Quiet Watch: Why Case Size, Dial and Strap Decide the Look A good watch looks like part of the outfit, not a gadget on top of it. The difference is rarely price. It… Start → 04 Which Sunglasses Shape Suits Your Face: Contrast, Width and a Try-On Most advice on the right sunglasses comes down to one idea: set a frame against the lines already in your… Start → 05 Tonal Dressing: Why One Colour in Three Shades Looks Considered The outfits that look most considered in street-style galleries are often the ones with the fewest colours… Start → 06 What Black Tie and Cocktail Really Mean: A Dress Code Decoder Every dress code on an invitation is a short instruction about four things: hem length, fabric, shoes and… Start →

The Edit

The pieces our stories come back to most.

Round€46.70
Casio Heren Horloge 42mm MTP-1290D-1A2
Round case · 42 mm · Steel bracelet
from “Round, Square or Rectangle: What a Watch Case Shape Does to an Outfit” Watch2Day
Budget€34.50
boohoo Dames Getextureerde Puffer Jas | Steen | Maat: 38
Puffer jacket · Textured · Stone colour
from “Narrow, Medium or Wide: What a Puffer's Quilting Does to an Outfit” Boohoo
Sweet spot€149
Doudounes Guess CROPPED PUFFER JACKET
Cropped puffer · Black · Polyester
from “Narrow, Medium or Wide: What a Puffer's Quilting Does to an Outfit” Guess
Splurge€259.95
Patagonia Down Sweater Donsjas Dames Blauw
Down jacket · Blue · Women's
from “Narrow, Medium or Wide: What a Puffer's Quilting Does to an Outfit” Bever
Budget€16.50
boohoo Dames Gerafelde loafers met kwastjes | Creme | Maat: 41
Tassel detail · Flat sole · Cream
from “Penny, Tassel or Horsebit: What a Loafer's Detail Does to an Outfit” Boohoo
Sweet spot€79.95
Mocassins Tommy Hilfiger SOFT LEATHER HORSEBIT LOAFER
Horsebit · Leather · White
from “Penny, Tassel or Horsebit: What a Loafer's Detail Does to an Outfit” Spartoo

Contents

BagsIt-bags and the everyday ones that copy them. 5 DenimCuts, washes and how stars wear them. 5 EyewearSunglasses shapes and who wears them best. 5 OuterwearTrench coats, leather jackets and blazers. 6 Red CarpetPremieres, galas and award-season looks. 6 Shoes & SneakersFrom loafers to the sneaker of the season. 6 Street StyleOff-duty outfits and airport looks. 6 Watches & JewelleryWatches, hoops and the finishing touches. 5

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.