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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

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FamescoopShoes & Sneakers Low-Top, Mid-Top or High-Top: What a Sneaker's Height Does to Your Trouser Hem Explainer · 4 min · 3 pieces Cover story · Shoes & Sneakers Low-Top, Mid-Top or High-Top: What a Sneaker's Height Does to Your Trouser Hem Most people pick a sneaker by colour and sole, but the part that shapes an outfit most is how far up the ankle the shoe reaches and where that edge meets your… Get the look BudgetBaskets basses Converse CHUCK TAYLOR ALL STAR CORE OX€48.99 Sweet spotBaskets montantes Converse CHUCK TAYLOR ALL STAR MONOCHROME HI€63.74 SplurgeBaskets montantes Nike DUNK HIGH RETRO€118.10 Read the story →

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FamescoopShoes & Sneakers Low-Top, Mid-Top or High-Top: What a Sneaker's Height Does to Your Trouser Hem Explainer · 4 min · 3 pieces Shoes & Sneakers · Explainer · 4 min Low-Top, Mid-Top or High-Top: What a Sneaker's Height Does to Your Trouser Hem Most people pick a sneaker by colour and sole, but the part that shapes an outfit most is how far up the ankle the shoe reaches and where that edge meets your trouser hem. Build…
02 Street Style · Explainer Crew, V or Henley: What a Tee's Neckline Does to an Outfit The plainest tee in your wardrobe still makes one big choice for you: the neckline. A crew neck draws a flat… 5 min 03 Red Carpet · Tool Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress An invitation that says "black tie" or "cocktail" is asking for three things: how long the dress is, what it… 3 min 3 pieces 04 Watches & Jewellery · Explainer Dress, Field or Dive: What a Watch's Job Does to an Outfit Every analogue watch does one of three jobs: dress, field or dive. The job it was built for decides how it… 4 min 05 Eyewear · Explainer Solid, Gradient or Mirror: What a Sunglass Lens Finish Does to an Outfit Two pairs of sunglasses with the same frame can look completely different once the lens finish changes. A… 5 min 06 Denim · Explainer Cropped, Classic or Oversized: What a Denim Jacket's Cut Does to an Outfit The wash of a denim jacket matters less than its cut: how long it is and where its hem lands against the… 5 min 3 pieces

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Put in your face shape, your height or the dress code, and get a shape, a cut or an outfit.

01 Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress An invitation that says "black tie" or "cocktail" is asking for three things: how long the dress is, what it… Start → 02 Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit Inside the arm of every pair of sunglasses are numbers like 54-18-140, and the first one, the lens width in… Start → 03 Staggered Hems: How Far Apart Should Your Layers Sit? Two hems that almost match look like a mistake; two that sit clearly apart look planned. This piece explains… Start → 04 Stiletto, Kitten or Block: What an Evening Heel Does to a Dress The heel you choose changes how an evening dress hangs. A stiletto, a kitten heel and a block heel each give… Start → 05 The Quiet Watch: Why Case Size, Dial and Strap Decide the Look A good watch looks like part of the outfit, not a gadget on top of it. The difference is rarely price. It… Start → 06 Which Sunglasses Shape Suits Your Face: Contrast, Width and a Try-On Most advice on the right sunglasses comes down to one idea: set a frame against the lines already in your… Start →

The Edit

The pieces our stories come back to most.

Sweet spot€99.99
Tommy Hilfiger - Leather Mix Court Sneakers
Leather upper · Low top · White
from “Leather, Suede or Canvas: What a Sneaker's Upper Does to an Outfit” Schuurman Schoenen
Sweet spot€49.97
100% Cotton Jeans - BLACK - 32
100% cotton · Black · Denim
from “Rigid, Blend or Stretch: What Denim Fabric Does to a Jean's Shape” Desigual
Splurge€260
Helene Echt Leren Bucket Bag
Bucket · Brown · Cow leather
from “Hobo, Bucket or Tote: What a Bag's Outline Does to an Outfit” Guess
Round€46.70
Casio Heren Horloge 42mm MTP-1290D-1A2
Round case · 42 mm · Steel bracelet
from “Round, Square or Rectangle: What a Watch Case Shape Does to an Outfit” Watch2Day
Sweet spot€63.74
Baskets montantes Converse CHUCK TAYLOR ALL STAR MONOCHROME HI
High-top · Black · Lace-up
from “Low-Top, Mid-Top or High-Top: What a Sneaker's Height Does to Your Trouser Hem” Spartoo
Splurge€118.10
Baskets montantes Nike DUNK HIGH RETRO
High-top · White · Lace-up
from “Low-Top, Mid-Top or High-Top: What a Sneaker's Height Does to Your Trouser Hem” Spartoo

Contents

BagsIt-bags and the everyday ones that copy them. 7 DenimCuts, washes and how stars wear them. 7 EyewearSunglasses shapes and who wears them best. 7 OuterwearTrench coats, leather jackets and blazers. 7 Red CarpetPremieres, galas and award-season looks. 8 Shoes & SneakersFrom loafers to the sneaker of the season. 8 Street StyleOff-duty outfits and airport looks. 8 Watches & JewelleryWatches, hoops and the finishing touches. 7

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.