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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

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FamescoopEyewear 14, 18 or 22: What a Sunglass Bridge Does to the Look of a Frame Explainer · 5 min · 3 pieces Cover story · Eyewear 14, 18 or 22: What a Sunglass Bridge Does to the Look of a Frame Turn a pair of sunglasses over and there is a row of numbers inside one arm. The middle one is the bridge: the gap between the lenses, usually somewhere… Get the look BudgetTimberland TB9204 6091D Heren Zonnebril 60x13x135€31.99 Sweet spotTed Baker TB1622 642 54 Heren Zonnebril 54x18x145€48.25 SplurgeChloé Zonnebril Dames CE745S (036) 56x20x140€96.36 Read the story →

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FamescoopWatches & Jewellery Which Necklace Length for Which Neckline: A Chain-and-Neckline Matcher Tool · 4 min Watches & Jewellery · Tool · 4 min Which Necklace Length for Which Neckline: A Chain-and-Neckline Matcher A chain doesn't float on its own: it sits against a neckline, and the gap between the two decides whether the look seems planned or accidental. Pick a neckline in the matcher…
02 Eyewear · Explainer 14, 18 or 22: What a Sunglass Bridge Does to the Look of a Frame Turn a pair of sunglasses over and there is a row of numbers inside one arm. The middle one is the bridge… 5 min 3 pieces 03 Denim · Explainer Clean, Faded or Torn: What a Jean's Wear Does to an Outfit Two pairs of jeans with the same cut and wash can sit in different dress codes. The difference is the finish… 4 min 04 Bags · Tool Where Are You Going? A Bag Picker for the Dress Code and the Day A bag has two limits. The dress code sets a ceiling on how big it can look, and what you carry sets a floor… 4 min 3 pieces 05 Outerwear · Explainer Notch, Shawl or Funnel: What a Coat's Collar Does to an Outfit Two coats with the same cut and cloth can look completely different because of the collar. It is the part… 4 min 3 pieces 06 Shoes & Sneakers · Tool Court, Runner or Slim: What a Sneaker's Family Does to Your Outfit Nearly every low-top sneaker belongs to one of three families, and each carries a different attitude into an… 4 min 3 pieces

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Put in your face shape, your height or the dress code, and get a shape, a cut or an outfit.

01 Which Necklace Length for Which Neckline: A Chain-and-Neckline Matcher A chain doesn't float on its own: it sits against a neckline, and the gap between the two decides whether the… Start → 02 Where Are You Going? A Bag Picker for the Dress Code and the Day A bag has two limits. The dress code sets a ceiling on how big it can look, and what you carry sets a floor… Start → 03 Court, Runner or Slim: What a Sneaker's Family Does to Your Outfit Nearly every low-top sneaker belongs to one of three families, and each carries a different attitude into an… Start → 04 Black, Emerald or Champagne: What an Evening Dress's Colour Does to a Look Colour is the first thing an evening look is read as, so choose one lead colour and keep everything else… Start → 05 Which Colours Sit Next to Your Jeans: A Denim Palette Builder Most people treat jeans as the neutral part of an outfit, but denim is a blue, and blue behaves like any… Start → 06 Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress An invitation that says "black tie" or "cocktail" is asking for three things: how long the dress is, what it… Start →

The Edit

The pieces our stories come back to most.

Sweet spot€99.99
Tommy Hilfiger - Leather Mix Court Sneakers
Leather upper · Low top · White
from “Leather, Suede or Canvas: What a Sneaker's Upper Does to an Outfit” Schuurman Schoenen
Sweet spot€49.97
100% Cotton Jeans - BLACK - 32
100% cotton · Black · Denim
from “Rigid, Blend or Stretch: What Denim Fabric Does to a Jean's Shape” Desigual
Splurge€260
Helene Echt Leren Bucket Bag
Bucket · Brown · Cow leather
from “Hobo, Bucket or Tote: What a Bag's Outline Does to an Outfit” Guess
Round€46.70
Casio Heren Horloge 42mm MTP-1290D-1A2
Round case · 42 mm · Steel bracelet
from “Round, Square or Rectangle: What a Watch Case Shape Does to an Outfit” Watch2Day
Splurge€96.36
Chloé Zonnebril Dames CE745S (036) 56x20x140
Wide 20 mm bridge · 56 mm lenses · 140 mm arms
from “14, 18 or 22: What a Sunglass Bridge Does to the Look of a Frame” Watch2Day
Budget€31.99
Timberland TB9204 6091D Heren Zonnebril 60x13x135
Narrow 13 mm bridge · 60 mm lenses · 135 mm arms
from “14, 18 or 22: What a Sunglass Bridge Does to the Look of a Frame” Watch2Day

Contents

BagsIt-bags and the everyday ones that copy them. 9 DenimCuts, washes and how stars wear them. 9 EyewearSunglasses shapes and who wears them best. 9 OuterwearTrench coats, leather jackets and blazers. 9 Red CarpetPremieres, galas and award-season looks. 9 Shoes & SneakersFrom loafers to the sneaker of the season. 9 Street StyleOff-duty outfits and airport looks. 9 Watches & JewelleryWatches, hoops and the finishing touches. 9

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.