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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

FamescoopOuterwear Wool-Look, Blend or Wool-Rich: What a Coat's Fabric Does to an Outfit Explainer · 4 min · 3 pieces Cover story · Outerwear Wool-Look, Blend or Wool-Rich: What a Coat's Fabric Does to an Outfit The tiny label inside a coat says more than most people think. The share of wool decides whether the shoulder stays crisp, how the hem hangs and whether the… Get the look Budgetboohoo Dames Textuurmix wollen jas | Lichtgrijs | Maat: 36€41.40 Sweet spotShort wool coat - BLACK - M€149 SplurgeMarciano Trenchcoat Van Een Wollenmix€360 Read the story →

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FamescoopOuterwear Wool-Look, Blend or Wool-Rich: What a Coat's Fabric Does to an Outfit Explainer · 4 min · 3 pieces Outerwear · Explainer · 4 min Wool-Look, Blend or Wool-Rich: What a Coat's Fabric Does to an Outfit The tiny label inside a coat says more than most people think. The share of wool decides whether the shoulder stays crisp, how the hem hangs and whether the surface looks matte or…

The Edit

The pieces our stories come back to most.

Contents

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.