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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

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FamescoopBags Top Handle, Shoulder or Crossbody: What a Bag's Carry Does to an Outfit Explainer · 5 min · 3 pieces Cover story · Bags Top Handle, Shoulder or Crossbody: What a Bag's Carry Does to an Outfit The same bag looks different depending on how you carry it. A top handle puts it in your hand, a shoulder carry tucks it against your side, and a crossbody… Get the look BudgetSac Bandouliere Guess ELLA LOGO GIRLFRIEND CROSSBODY€70 Sweet spotNoelle Shoulder Bag€125 SplurgeSac Bandouliere Furla FURLA 1927 MINI CROSSBODY TOP HANDLE€245 Read the story →

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FamescoopDenim Which Colours Sit Next to Your Jeans: A Denim Palette Builder Tool · 4 min Denim · Tool · 4 min Which Colours Sit Next to Your Jeans: A Denim Palette Builder Most people treat jeans as the neutral part of an outfit, but denim is a blue, and blue behaves like any other colour. The same cream sweater looks soft over light jeans and…
02 Bags · Explainer Top Handle, Shoulder or Crossbody: What a Bag's Carry Does to an Outfit The same bag looks different depending on how you carry it. A top handle puts it in your hand, a shoulder… 5 min 3 pieces 03 Outerwear · Explainer Open, Belted or Knotted: What a Trench Coat's Belt Does to an Outfit A trench coat is really four coats: open, belted, knotted or tied at the back. The cut stays the same, but… 4 min 3 pieces 04 Shoes & Sneakers · Explainer Low-Top, Mid-Top or High-Top: What a Sneaker's Height Does to Your Trouser Hem Most people pick a sneaker by colour and sole, but the part that shapes an outfit most is how far up the… 4 min 3 pieces 05 Street Style · Explainer Crew, V or Henley: What a Tee's Neckline Does to an Outfit The plainest tee in your wardrobe still makes one big choice for you: the neckline. A crew neck draws a flat… 5 min 06 Red Carpet · Tool Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress An invitation that says "black tie" or "cocktail" is asking for three things: how long the dress is, what it… 3 min 3 pieces

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Put in your face shape, your height or the dress code, and get a shape, a cut or an outfit.

01 Which Colours Sit Next to Your Jeans: A Denim Palette Builder Most people treat jeans as the neutral part of an outfit, but denim is a blue, and blue behaves like any… Start → 02 Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress An invitation that says "black tie" or "cocktail" is asking for three things: how long the dress is, what it… Start → 03 Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit Inside the arm of every pair of sunglasses are numbers like 54-18-140, and the first one, the lens width in… Start → 04 Staggered Hems: How Far Apart Should Your Layers Sit? Two hems that almost match look like a mistake; two that sit clearly apart look planned. This piece explains… Start → 05 Stiletto, Kitten or Block: What an Evening Heel Does to a Dress The heel you choose changes how an evening dress hangs. A stiletto, a kitten heel and a block heel each give… Start → 06 The Quiet Watch: Why Case Size, Dial and Strap Decide the Look A good watch looks like part of the outfit, not a gadget on top of it. The difference is rarely price. It… Start →

The Edit

The pieces our stories come back to most.

Sweet spot€99.99
Tommy Hilfiger - Leather Mix Court Sneakers
Leather upper · Low top · White
from “Leather, Suede or Canvas: What a Sneaker's Upper Does to an Outfit” Schuurman Schoenen
Sweet spot€49.97
100% Cotton Jeans - BLACK - 32
100% cotton · Black · Denim
from “Rigid, Blend or Stretch: What Denim Fabric Does to a Jean's Shape” Desigual
Splurge€260
Helene Echt Leren Bucket Bag
Bucket · Brown · Cow leather
from “Hobo, Bucket or Tote: What a Bag's Outline Does to an Outfit” Guess
Round€46.70
Casio Heren Horloge 42mm MTP-1290D-1A2
Round case · 42 mm · Steel bracelet
from “Round, Square or Rectangle: What a Watch Case Shape Does to an Outfit” Watch2Day
Budget€70
Sac Bandouliere Guess ELLA LOGO GIRLFRIEND CROSSBODY
Crossbody · Black · Polyurethane
from “Top Handle, Shoulder or Crossbody: What a Bag's Carry Does to an Outfit” Guess
Splurge€245
Sac Bandouliere Furla FURLA 1927 MINI CROSSBODY TOP HANDLE
Top handle · Crossbody strap · Beige
from “Top Handle, Shoulder or Crossbody: What a Bag's Carry Does to an Outfit” Spartoo

Contents

BagsIt-bags and the everyday ones that copy them. 8 DenimCuts, washes and how stars wear them. 8 EyewearSunglasses shapes and who wears them best. 7 OuterwearTrench coats, leather jackets and blazers. 8 Red CarpetPremieres, galas and award-season looks. 8 Shoes & SneakersFrom loafers to the sneaker of the season. 8 Street StyleOff-duty outfits and airport looks. 8 Watches & JewelleryWatches, hoops and the finishing touches. 7

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.