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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

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FamescoopOuterwear Hip, Knee or Ankle: What a Coat's Length Does to an Outfit Explainer · 3 min · 3 pieces Cover story · Outerwear Hip, Knee or Ankle: What a Coat's Length Does to an Outfit A coat's length decides what everyone sees of the outfit under it. Drag the hem on a plain figure from hip to ankle, switch between trousers, a short dress and… Get the look Budgetboohoo Dames Wollen Jas Met Ceintuur | Zwart | Maat: 40€41.60 Sweet spot3/4 wool coat belt - RED - M€99.98 SplurgeWool Blend Coat with Shirt Collar€339.95 Read the story →

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FamescoopOuterwear Hip, Knee or Ankle: What a Coat's Length Does to an Outfit Explainer · 3 min · 3 pieces Outerwear · Explainer · 3 min Hip, Knee or Ankle: What a Coat's Length Does to an Outfit A coat's length decides what everyone sees of the outfit under it. Drag the hem on a plain figure from hip to ankle, switch between trousers, a short dress and a midi skirt, and…
02 Shoes & Sneakers · Explainer White, Cream, Grey or Black: What a Sneaker's Colour Does to an Outfit The sneaker is the last colour the eye reads in an outfit, so it works like a full stop. This piece compares… 4 min 03 Street Style · Explainer Open, Buttoned or Half-Buttoned: What a Cardigan's Front Does to an Outfit A cardigan can be worn open, fully buttoned or buttoned only in the middle, and each choice changes the first… 4 min 3 pieces 04 Red Carpet · Tool Stiletto, Kitten or Block: What an Evening Heel Does to a Dress The heel you choose changes how an evening dress hangs. A stiletto, a kitten heel and a block heel each give… 4 min 3 pieces 05 Watches & Jewellery · Explainer Black, White, Blue or Green: What a Watch Dial Does to an Outfit A watch dial is the biggest patch of colour on your wrist. Black is the high-contrast, formal choice, white… 4 min 3 pieces 06 Eyewear · Explainer Black, Tortoiseshell or Gold: What a Sunglass Frame's Colour Does to an Outfit The frame of your sunglasses is the one colour that sits right next to your face, so it works like… 4 min 3 pieces

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Put in your face shape, your height or the dress code, and get a shape, a cut or an outfit.

01 Stiletto, Kitten or Block: What an Evening Heel Does to a Dress The heel you choose changes how an evening dress hangs. A stiletto, a kitten heel and a block heel each give… Start → 02 The Quiet Watch: Why Case Size, Dial and Strap Decide the Look A good watch looks like part of the outfit, not a gadget on top of it. The difference is rarely price. It… Start → 03 Which Sunglasses Shape Suits Your Face: Contrast, Width and a Try-On Most advice on the right sunglasses comes down to one idea: set a frame against the lines already in your… Start → 04 Tonal Dressing: Why One Colour in Three Shades Looks Considered The outfits that look most considered in street-style galleries are often the ones with the fewest colours… Start → 05 What Black Tie and Cocktail Really Mean: A Dress Code Decoder Every dress code on an invitation is a short instruction about four things: hem length, fabric, shoes and… Start →

The Edit

The pieces our stories come back to most.

Round€46.70
Casio Heren Horloge 42mm MTP-1290D-1A2
Round case · 42 mm · Steel bracelet
from “Round, Square or Rectangle: What a Watch Case Shape Does to an Outfit” Watch2Day
Splurge€339.95
Wool Blend Coat with Shirt Collar
50% wool blend · Shirt collar · Cream
from “Hip, Knee or Ankle: What a Coat's Length Does to an Outfit” Repeat Cashmere
Sweet spot€99.98
3/4 wool coat belt - RED - M
Wool and polyamide · Belted · Three-quarter length
from “Hip, Knee or Ankle: What a Coat's Length Does to an Outfit” Desigual
Budget€41.60
boohoo Dames Wollen Jas Met Ceintuur | Zwart | Maat: 40
Wool-look fabric · Belted · Black
from “Hip, Knee or Ankle: What a Coat's Length Does to an Outfit” Boohoo
Budget€14.80
boohoo Dames Ronde hals gebreide chunky cardigan | Creme | Maat: Medium
Chunky knit · Crew neck · Cream
from “Open, Buttoned or Half-Buttoned: What a Cardigan's Front Does to an Outfit” Boohoo
Splurge€180
Marciano Wollen Cardigan
Wool and alpaca blend · Beige · Button front
from “Open, Buttoned or Half-Buttoned: What a Cardigan's Front Does to an Outfit” Guess

Contents

BagsIt-bags and the everyday ones that copy them. 4 DenimCuts, washes and how stars wear them. 4 EyewearSunglasses shapes and who wears them best. 4 OuterwearTrench coats, leather jackets and blazers. 5 Red CarpetPremieres, galas and award-season looks. 5 Shoes & SneakersFrom loafers to the sneaker of the season. 5 Street StyleOff-duty outfits and airport looks. 5 Watches & JewelleryWatches, hoops and the finishing touches. 4

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.