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The style issueDecoded in 30 seconds

The look, decoded. Then found for less.

Red carpets, airport arrivals and off-duty uniforms, broken down piece by piece: why the look works, then pieces in the same spirit at three prices.

Read the stories Shop the edit
FamescoopRed Carpet Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress Tool · 3 min · 3 pieces Cover story · Red Carpet Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress An invitation that says "black tie" or "cocktail" is asking for three things: how long the dress is, what it is made of, and how finished the whole outfit… Get the look Budgetboohoo Dames Satijn Maxi Jurk | Zwart | Maat: 40€24.30 Sweet spotSatijnen Midi-Jurk€140 SplurgeLang Jurk Lurex Garen€190 Read the story →

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FamescoopRed Carpet Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress Tool · 3 min · 3 pieces Red Carpet · Tool · 3 min Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress An invitation that says "black tie" or "cocktail" is asking for three things: how long the dress is, what it is made of, and how finished the whole outfit looks. Red-carpet…
02 Watches & Jewellery · Explainer Dress, Field or Dive: What a Watch's Job Does to an Outfit Every analogue watch does one of three jobs: dress, field or dive. The job it was built for decides how it… 4 min 03 Eyewear · Explainer Solid, Gradient or Mirror: What a Sunglass Lens Finish Does to an Outfit Two pairs of sunglasses with the same frame can look completely different once the lens finish changes. A… 5 min 04 Denim · Explainer Cropped, Classic or Oversized: What a Denim Jacket's Cut Does to an Outfit The wash of a denim jacket matters less than its cut: how long it is and where its hem lands against the… 5 min 3 pieces 05 Bags · Explainer Gold, Silver or Matte: What a Bag's Hardware Does to an Outfit A bag's metal parts are its own jewellery, and they either agree with the metal you are wearing or argue with… 4 min 06 Outerwear · Explainer Wool-Look, Blend or Wool-Rich: What a Coat's Fabric Does to an Outfit The tiny label inside a coat says more than most people think. The share of wool decides whether the shoulder… 4 min 3 pieces

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Put in your face shape, your height or the dress code, and get a shape, a cut or an outfit.

01 Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress An invitation that says "black tie" or "cocktail" is asking for three things: how long the dress is, what it… Start → 02 Small, Medium or Large: What a Sunglass Lens Width Does to an Outfit Inside the arm of every pair of sunglasses are numbers like 54-18-140, and the first one, the lens width in… Start → 03 Staggered Hems: How Far Apart Should Your Layers Sit? Two hems that almost match look like a mistake; two that sit clearly apart look planned. This piece explains… Start → 04 Stiletto, Kitten or Block: What an Evening Heel Does to a Dress The heel you choose changes how an evening dress hangs. A stiletto, a kitten heel and a block heel each give… Start → 05 The Quiet Watch: Why Case Size, Dial and Strap Decide the Look A good watch looks like part of the outfit, not a gadget on top of it. The difference is rarely price. It… Start → 06 Which Sunglasses Shape Suits Your Face: Contrast, Width and a Try-On Most advice on the right sunglasses comes down to one idea: set a frame against the lines already in your… Start →

The Edit

The pieces our stories come back to most.

Sweet spot€99.99
Tommy Hilfiger - Leather Mix Court Sneakers
Leather upper · Low top · White
from “Leather, Suede or Canvas: What a Sneaker's Upper Does to an Outfit” Schuurman Schoenen
Sweet spot€49.97
100% Cotton Jeans - BLACK - 32
100% cotton · Black · Denim
from “Rigid, Blend or Stretch: What Denim Fabric Does to a Jean's Shape” Desigual
Splurge€260
Helene Echt Leren Bucket Bag
Bucket · Brown · Cow leather
from “Hobo, Bucket or Tote: What a Bag's Outline Does to an Outfit” Guess
Round€46.70
Casio Heren Horloge 42mm MTP-1290D-1A2
Round case · 42 mm · Steel bracelet
from “Round, Square or Rectangle: What a Watch Case Shape Does to an Outfit” Watch2Day
Budget€24.30
boohoo Dames Satijn Maxi Jurk | Zwart | Maat: 40
Satin · Black · Long length
from “Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress” Boohoo
Splurge€190
Lang Jurk Lurex Garen
Long length · Metallic thread · Blue
from “Cocktail, Black Tie or White Tie: What a Dress Code Asks of Your Dress” Guess

Contents

BagsIt-bags and the everyday ones that copy them. 7 DenimCuts, washes and how stars wear them. 7 EyewearSunglasses shapes and who wears them best. 7 OuterwearTrench coats, leather jackets and blazers. 7 Red CarpetPremieres, galas and award-season looks. 8 Shoes & SneakersFrom loafers to the sneaker of the season. 7 Street StyleOff-duty outfits and airport looks. 7 Watches & JewelleryWatches, hoops and the finishing touches. 7

Editor's letter

How we shop

We start with the look and what makes it work. The pieces come after: a steal, a sweet spot and a splurge.

  1. 01Style only, never gossip. We write about clothes, cut and colour, not private lives or bodies.
  2. 02Picks are pieces in the same spirit, not the exact items worn, and no celebrity endorses them.
  3. 03Links are affiliate links and marked as sponsored. We may earn a commission, but your price doesn’t change.
  4. 04We only name a designer when the look was publicly credited.